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This year, the message was clear - Gartner believes that “ augmented analytics,” an approach that automates insights using machine learning and natural-language generation, marks the next wave of disruption in the data and analytics market. Last year’s theme was about empowering (or in many cases, creating) the office of the Chief Data Officer (CDO) to lead the data-driven transformation of their organizations.
![gartner hype cycle analytics gartner hype cycle analytics](https://miro.medium.com/max/2304/1*OC4rR9I_FAX0T5Y30nyOLw.png)
In 2016 the underlying theme was about the emergence of the “citizen data scientist” - the business analyst who wants to advance their career by incorporating elements of data science into their analyses. And, there always seems to be some annual underlying theme that Gartner wants attendees to take away. There are always some inspiring keynote speakers, a bunch of informative sessions to attend, and multiple opportunities to reconnect with industry colleagues. Every year I look forward to Gartner’s North American analytics conference.